Mar 24, 2022
Good companies have a PURPOSE.
Great companies have a SOUL.
So says Ralf Specht, today's guest on What's the Point?. He is the author of the newly published book “Building Corporate Soul” and he developed the Soul System™, a framework that powers culture and success for any business.
After two decades with McCann Erickson in various executive roles, he was a founding partner of Spark44, an innovative, industry-first joint venture with Jaguar Land Rover. Under his leadership as CEO, Spark44 grew to a 1,200 people business in 18 countries.
His driving vision is to make soulless companies a thing of the past.
Listen as Ralf shares his valuable insights with host Bill Ellis. You're sure to be enlightened!
Connect with Bill:
- bill@brandingpillars.com
- www.brandingpillars.com
- www.brandingforresults.com
- IG - @wcellis
- Facebook - @CoachBillEllis
- LinkedIn - linkedin.com/in/wcellis
- Book: Women Who Won
Guest info:
Email: ralf@buildingcorporatesoul.com
Website: www.buildingcorporatesoul.com
LinkedIn: linkedin.com/in/ralf-specht-b21b8529/
Get the book! Building Corporate Soul
https://buildingcorporatesoul.com/get-the-book/
QUICK EPISODE SUMMARY
- Get to know Ralf Specht
- Bringing a spirit to your company
- Taking intelligent risk
- Shared purpose, understanding, and behavior.
- Why team culture is critical for businesses
- A look into Ralf’s journey
- What we can all learn from Apple and Porsche
- The great reshuffle
- The soul index and how it works
- Ralf’s answer to - What’s The Point?
- The soul system